This week we began the paid for online advertising of the code to consumers looking for a local garage. On Yell.com, as a skyscraper - I know, that's what I said too. It's the advert that stretches up the side of a web page. We've also bought 'adwords' on Google so when motorists are searching for a local garage to use the web link to our site features on the first page.
As an initial gauge of how effective it will be we have also placed an ad on the Daily Mail web site - it's one of the most popular, so let's see how it performs in terms of generating hits on our site for you.
So, here's the thing. We need you to get using the logo within your ads. Our ads will only begin to impact on consumer awareness if you, the subscribing garages are also displaying the code logo and pushing the strap line 'don't risk a rip off'.
So it would be great if you can help to get some real visual awareness going and make your sign up to the code count for you commercially. If we all get involved in promoting the code, then more customers will be looking for it as their reference point as a sign of reassurance - so there's the plan, we'll be building on it and developing further awareness, which I'll tell you about as we go.
As a code subscriber, I'm happy for you to use the exact same ads as us, but you'll have to download them from the subscriber area of the website, so only garages that have committed to the code are accessing it - so get on to the website via the link below, enter your login details and get downloading the images and get them to your marketing people and let's get cracking on promoting our code.
http://www.motorindustrycodes.co.uk/
Also don't forget to vote on the poll at the top of the page - a week left before we tell the printers what we need..
All the best
Chris
As an initial gauge of how effective it will be we have also placed an ad on the Daily Mail web site - it's one of the most popular, so let's see how it performs in terms of generating hits on our site for you.
So, here's the thing. We need you to get using the logo within your ads. Our ads will only begin to impact on consumer awareness if you, the subscribing garages are also displaying the code logo and pushing the strap line 'don't risk a rip off'.
So it would be great if you can help to get some real visual awareness going and make your sign up to the code count for you commercially. If we all get involved in promoting the code, then more customers will be looking for it as their reference point as a sign of reassurance - so there's the plan, we'll be building on it and developing further awareness, which I'll tell you about as we go.
As a code subscriber, I'm happy for you to use the exact same ads as us, but you'll have to download them from the subscriber area of the website, so only garages that have committed to the code are accessing it - so get on to the website via the link below, enter your login details and get downloading the images and get them to your marketing people and let's get cracking on promoting our code.
http://www.motorindustrycodes.co.uk/
Also don't forget to vote on the poll at the top of the page - a week left before we tell the printers what we need..
All the best
Chris
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