Wednesday, 13 January 2010

2009 Motor Codes Customer Satisfaction

Having launched the on-line Garage Rating system in the summer, we are now able to combine all customer satisfaction information received by motorists having used a Motor Codes subscribing garage and here's the overall position for 2009.

91% satisfaction is a terrific start to this new approach to promoting the real good garage operators. Each subscriber to the Code has their own rating and once they pass an initial threshold of Motor Codes Customer Survey returns, the above gauge goes live on their dedicated web page at www.motorcodes.co.uk

This overall position is such good news because it allows me and the Motor Codes team to promote the good guys - not only to potential customers but also to government, Office of Fair Trading and the consumer organisations that accuse the industry of poor working practices.

We are building a community of garage operators who acknowledge that subscription to the Code is the right thing to do because it allows them to demonstrate that they are one of the responsible business operators in their area and can prove this by displaying their Garage Rating to any customer looking for a local garage to use - plus it gives them a commercial advantage over those that are yet to wake up and realise that this Code is the industry benchmark of good service and reliable businesses.

With an overall rating of 91% we are able to see where we now need to work with our subscribers on improving customer satisfaction, which we will now do and complete the cycle of maintaining and improving customer service through listening to what we are being told and acting upon it - just what we said we'd do when the government asked us to deliver this Code back in 2005.

All the best
Chris

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